If you are looking for immediate listing of your company website in major search engines like Google, Bing, and Yahoo than search engine marketing is the choice for you.
Search engine marketing is an umbrella term that encompasses both organic and paid advertising. The techniques used in search engines marketing or paid search range from a fixed fee for an ad to pay per click or impression advertisements.
Research has shown that time spent on websites ranges from 1 to 10 seconds depending on the reaction of the user. This means that the bounce rate is very high. High bounce rate means that visitors are exiting your sales/landing page before exploring your website. This may be due to different reasons like:
- Targeting the wrong audience through unrelated keywords.
- A bad performing landing page
- Bad conversion optimization and/or no split testing
- Unorganized layout or slow page speed.