MARYLAND PPC MANAGEMENT SERVICES

If you are looking to increase your brand awareness, generate traffic, leads, and sales to your business website quickly than PPC or pay per click is the right option for your business. PPC is a kind of search engine marketing technique where you can list your advertisements in the top pages of major search engines like Google, Bing, and Yahoo for a set fee based on your predefined spending budget.

Research has shown the people tend to click on PPC advertisements more than any other form of advertisement. This gives you the opportunity to market your business to the right audience, as well as generate actual leads and potential customers that are genuinely interested in what your business has to offer.

Pay per click advertisement is based on a bidding component of keywords. Each person puts up a specific amount that they are willing to pay for the keyword and then the search engines choose a group of the highest bidders to display their ads. However, keywords are not the only factor that search engines use to choose which website gets the advertising space. Quality score, click through rate (CTR), relevance, ad text, landing pages and ad rank play a crucial role in being chosen.

Although PPC is a great source of quick prospective clients it’s not a onetime set up deal. PPC campaigns need a lot of keep up. Which is why our team of professional experts will help maintain your pay per click campaign. We will help ensure that your campaign is up to date with the most recent keywords maintaining your highest bidding status. As well as analyzing and optimizing the highest conversion landing pages by using techniques like A-B testing and funneling, targeting long tail niche keywords, and targeting the right negative keywords with our proven negative keyword list.

At ARKAY Marketing our team of highly professional certified experts will work hand and hand with you to ensure the success of your PPC campaign. We will make sure you have the correct keywords targeting the right clients at the right time and location. As well as a quality landing page that optimizes your business with a strong call to action.

After your Pay per click campaign is started you will need to manage and maintain it. This can be a tedious and time consuming process. That is why we will professionally manage your PPC campaigns for your taking the worry out of the process, increase your conversion and return on investment (ROI), and lower your advertisement cost.

We will make sure your campaigns are regularly updated preserving their effectiveness. As well as continue to evaluate and analyze the campaigns performance adding new keywords, negative keywords, and assessing costs. Our dedicated client managers will regularly monitor traffic to your website, bounce rate, time spent on site, exit rates, and act accordingly to improve and advance your ongoing campaign.